Buyapowa
Turning complexity into confidence — redesigning Buyapowa’s CMS
The Challenge
Buyapowa specialise in highly successful Refer a Friend campaigns.
The Campaign Management System (CMS) required to manage customers' campaigns was inaccessible to clients meaning every change to go through the content team — who spent hours jumping between two legacy platforms just to make simple updates.
This created frustration on both sides:
• Clients couldn’t move quickly
• Internal teams were stretched managing repetitive requests at scale
The goal was clear:
Transform the CMS into a true self-service platform, allowing clients to edit and manage their campaigns independently — without risking errors or relying on us for every change.
The Approach
As we migrated to the new platform, we built and delivered in stages — handing over more control as we refined usability and safety checks.
That meant:
• Simplifying content editing for landing pages, dashboards, and emails
• Introducing more flexible design options that still protected system integrity
• Streamlining image management and styling to align easily with brand guidelines
• Building a design system to ensure every future iteration remained consistent, efficient, and scalable
The Outcome
The outcome:
• Clients can now update and relaunch campaigns themselves
• Internal teams focus on higher-value work
• Usability, confidence, and turnaround speed have all improved significantly
• A scalable design foundation that keeps future updates cohesive and sustainable
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